There’s nary a video in sight, and — at the risking of sounding like a complete fool given its huge acquisition price — I find Mint’s 20+ pages outlining its feature set and why people should use the service to be positively daunting. Twitter’s page doesn’t include a video (though I think it badly needs one). And Facebook just says that it’s a service that “helps you connect and share with the people in your life”, which would set my bullshit meter off the charts if it appeared in any startup pitch.

Jason Kincaid at TechCrunch talking about the underutilized power of a video demo

Samen zijn we niet meer dan twee eigenwijze mannen met een opgeladen 06. We willen niet het grootste bedrijf van de wereld worden. We zijn gespecialiseerd in het maken van mooie producties met een intelligente toon. Dat doen we met de beste crew van Nederland

Dutch journalist and film maker Wilfried de Jong

What do you believe in?

Another friend of mine, the film direc­tor, David Mac­ken­zie once quip­ped, “A film is only as good as the rea­sons for making it”. What is true for Holly­wood, is also true for pro­ducts and busi­nes­ses. It’s not what you make, it’s what you believe in. That is what peo­ple res­pond to. That is where your enter­prise lives or dies.

Via Hugh MacLeod