Web video advertising

Een rapport van concurrent Razorfish in de VS naar de top-trends in 2005 wijst in de richting van online video-formats als vehikel voor adverteerders om producten en diensten te vermarkten. Daar kan ik me in vinden. Via Adverblog. Originele artikel op Reuters.

“While (pop-ups) have been an effective low-cost, high-volume vehicle, they are rapidly losing steam,” the Avenue A report said. “Marketers who have been dependent on pop ads should be testing alternative formats and inventory.”

UPDATE: Seth Godin met een aantal aardige toepassingen

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