Notes on buzz

Een mooi voorbeeld van de inzet van een blog om in een oer-traditionele industrie, de kleermakers van maatpakken op Savile Row in Londen, klanten te trekken. Als dit geen voorbeeld is dat de blog mainstream is geworden!

“Most PR is about trying to convince the media that a non-story is actually in fact, a story. “Hey, Smirnoff just introduced a new line of flavored diet vodka mixers! Want some free tickets to our launch party?” I think we have the advantage that English Cut is, in fact, a real story. “The Wired Bespoke Savile Row Tailor”. Like I’ve said before, it’s a no-brainer.”

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s