Notes on buzz

Een mooi voorbeeld van de inzet van een blog om in een oer-traditionele industrie, de kleermakers van maatpakken op Savile Row in Londen, klanten te trekken. Als dit geen voorbeeld is dat de blog mainstream is geworden!

“Most PR is about trying to convince the media that a non-story is actually in fact, a story. “Hey, Smirnoff just introduced a new line of flavored diet vodka mixers! Want some free tickets to our launch party?” I think we have the advantage that English Cut is, in fact, a real story. “The Wired Bespoke Savile Row Tailor”. Like I’ve said before, it’s a no-brainer.”


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