Online identity: controlling Google

The last few months I have been thinking and working intensively on the theme of online identity. More on that later.

I think Jason Kolb hits the nail on the head when he reacts to a discussion in the Blogosphere about the efforts of Ted Leonsis, vice chairman of AOL, to control what information people see when they search for his name in Google by starting and optimizing a blog:

“By the way, I am really happy to see this idea being looked at and talked about. It’s the first glimmer of what’s going to become a hugely significant issue over time, that of online identity. Because if you think about it, this is EXACTLY what this debate is about. It’s about somebody wanting to control the extension of theirself that’s publicly available out on the Internet.”

Exactly.

By the way, Ted succeeded .

Thanks Yme for the pointers.

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