Treating your customer as a criminal

Some posts in Techdirt about DRM here and here:

“One of the frustrating things in discussing intellectual property issues around here is that every time we suggest a company is making a mistake in its business model, such as by treating its customers as criminals, someone steps up to yell at us for “defending piracy.” That’s not true at all. We do not, and will not, defend piracy in any form. What we will do, however, is note that most attempts at fighting the piracy are wasted effort that is bad for business and often alienating to legitimate customers. That has been our point all along. Piracy is in the market place and it’s simply a fact of the market.”

When will the entertainment industry shift their energy currently wasted on DRM issues to coming up with products and services that will benefit customers who are for the large part very willing to pay for them because they do not know how to get illegal copies or are unwilling to use these? I hope this step by EMI is proof of the latter.

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