Anyone interested in the advertising industry should read this post by Hugh MacLeod:
“Note how the official Saatchi’s line is now “We’re an ideas company, not an advertising agency”. Again, I think that is sound thinking. They’ve seen the writing on the wall, and they’re working like hell to evolve away from the big-media-world-domination model they grew up with, and towards something more useful and meaningful. With any luck, they’ll succeed, but only if they can understand “The Porous Membrane” idea, and not fall into the trap of “Bagelnomics”.”
I do not want to brag about it but it reminded me of a blogpost I wrote in February 2005 (Dutch only) in which I made exactly the same suggestion for the future role of my employer at the time, Lost Boys which is part of LBIcon. Therefore, agree.