I’m currently reading The Art of the Start by Guy Kawasaki – guess why – and I definitely recommend it to anyone starting anything. One of the main messages he tries to get between the eyes is that “thou shall niche thyself” – meaning: don’t try to be everything for everybody because you’ll end up stuck in the middle.
“The most interesting things on the Internet are done by small teams. Not “boil the ocean and try to kill Google” teams.”
I think he is spot on and the examples he gives are good illustrations of his point. Let’s see how the “Live-web search engine” positioning of Technorati plays out against Microsoft and Google.