I was introduced to the concept of “Make mantra” through Guy Kawasaki’s book The Art of the Start which I am currently reading. I think it is a very powerfull concept and I have been thinking about it a lot lately. This post from Doc Searls got me thinking again. It contains the Google and Technorati mantra.
So what’s that, a mantra? Don’t think mission statements full of stuff that doesn’t say anything’ but instead think the following:
“A mantra is three or four words long. Tops. Its purpose is to help employees truly understand why the organization exists.”
I have come up with a good one for the service I’m working on and will share it with you as soon as we go live.
Do you have one? Maybe for yourself? Your organization? I would love to hear about it.