I don’t want to argue about the discussion Dave Winer and Fred Wilson have about FeedBurner and how easy it is to leave the service if you want but Wilson really describes how I feel about ‘openness’:
“That gives me all the comfort in the world. I love it when services make it easy to leave. When they do that, I tend to stay. “
That’s why were offering an ‘Unsubscribe’ feature as part of the main navigation and not in the basement, if you know what I mean.