Outsourced customer service

Read an article in yesterday’s NRC Handelsblad (Dutch only) that the national association of car owners ANWB is reminding people who are going on holidays by car that they shouldn’t forget the following items on their journey:

  1. Towels to put on the windshields to protect from the sun;
  2. Enough entertainment for the kids; and, surprise, surprise…
  3. Roadmaps for an overview of the roads.

“The TomTom only shows about 1 km of the surrounding area. People call us when it fails asking: what should I do?”.


I wasn’t aware of the strategic outsourcing deal TomTom has struck with the ANWB 😉


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