The future of online video ads?

YouTube is rolling out in-video ads that work as an overlay that take up about 20% of the screen for a few seconds. If a user doesn’t click on them they will minimize to an icon. Apparently the test results were pretty good. I watched some of the videos mentioned at the bottom of this article but didn’t see them. What am I missing?! Anyways, intuitively I say it’s a less intrusive way of advertising than pre- and post rolls or ads placed around the video.

BTW for a funny but AND true story about what isn’t the future of video advertising read this one by Umair Haque.

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