What do you believe in?

Another friend of mine, the film direc­tor, David Mac­ken­zie once quip­ped, “A film is only as good as the rea­sons for making it”. What is true for Holly­wood, is also true for pro­ducts and busi­nes­ses. It’s not what you make, it’s what you believe in. That is what peo­ple res­pond to. That is where your enter­prise lives or dies.

Via Hugh MacLeod

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